UX/UI Designer.
Ali kazim
Team Player
Read about me
01.Bio
About me
I'm a UX designer, who is a big film & games enthusiast.
In my previous role, I’ve had the pleasure to work as a designer developing merchandise for the games and movie industry for over 11 years.
Throughout the years I became increasingly interested in the users’ reactions playing the games I was designing merchandise for, which led me to fall in love with UX as a discipline.
My newfound passion and enthusiasm led me to a UX design immersive course at GA, where I developed empathy for the end-user rather than just having a pretty product - there is a method to all findings, not just assumptions.
The perpetual goal as a UX designer is for me to establish empathy with the end-user, to get out of the seller or clients mindset and into the users. By doing this, I can find a way to create a seamless experience, as well as meet the users needs as a service.
My UX toolbox...
02.
My UX process
The double diamond process.
Problem Defined
Problem
Solution
User research
Contextual & quantitative. Competitive analysis. Card sorting.
Research user types & behaviours. Affinity mapping. Personas & scenarios. Experience map/User journeys. Information architecture.
Discover
Define
Develop
Deliver
Facilitating design Studio. Lightning decision Jam. Design; usability testing, User flows & screen flows. Product Sketches & wireframes High
fidelity mock-up
The prototype of design(s) -
Video walkthroughs & clickable links
Presenting findings
to the client.
The harder you work on understanding your user, the more valuable & seamless the experience will be for them.
'My aim is to design a meaningful product or service. Leaving the user happy, engaged and hopefully with some insights.'
Why I think user testing is so important.
'Until you get out and test, you have no idea how good your idea is'.
My favourite UX processes
Wireframing & Prototyping
Why? - Your research comes to life in the wireframing details.
Long interviews
Why? - You get to draw questions through subtle prompts receiving more detailed answers to questions over a mailer survey.
Design Studios
Why? - creative and engaging. Expressing ideas freely & everyone can do it!
User testing
Why? - Your idea is given real user feedback. You learn about user behaviour.
A little more about me
03. Interests
I'm a proud father of two little girls. I enjoy playing video games and attending gaming events such as EGX, ComicCon and Gamescom.
To stay fit bit both physically and mentally, I play football and climb.
I enjoy visiting galleries and have always been fond of the Bauhaus movement and Dadaism.
I have been lucky enough to do some long-distance travelling to South Africa, Hong Kong, China, New York, Canada and Mauritius.
04.
Games Product
Design
My work as a games merchandise designer at RDP Creative.
Responsibilities of leading all gaming projects included: research, visual concept, liaising primarily with far east vendors to create products, artwork, present to the client as well as managing client expectations.
Tools used to create concepts
Career highlight at RDP
Creating a collectors’ edition set for the Sony Playstation Exclusive ‘Bloodborne’, named ‘Nightmare Edition’. 250 thousand units produced, which sold out within a week from release.
Thanks for reading!
More of my work below