UX/UI Designer.
Ali kazim
Team Player
Read about me
01.Bio
About me
I'm a UX designer, who is a big film & games enthusiast.
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In my previous role, I’ve had the pleasure to work as a designer developing merchandise for the games and movie industry for over 11 years.
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Throughout the years I became increasingly interested in the users’ reactions playing the games I was designing merchandise for, which led me to fall in love with UX as a discipline.
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My newfound passion and enthusiasm led me to a UX design immersive course at GA, where I developed empathy for the end-user rather than just having a pretty product - there is a method to all findings, not just assumptions.
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The perpetual goal as a UX designer is for me to establish empathy with the end-user, to get out of the seller or clients mindset and into the users. By doing this, I can find a way to create a seamless experience, as well as meet the users needs as a service.
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My UX toolbox...
02.
My UX process
The double diamond process.
Problem Defined
Problem
Solution
User research
Contextual & quantitative. Competitive analysis. Card sorting.
Research user types & behaviours. Affinity mapping. Personas & scenarios. Experience map/User journeys. Information architecture.
Discover
Define
Develop
Deliver
Facilitating design Studio. Lightning decision Jam. Design; usability testing, User flows & screen flows. Product Sketches & wireframes High
fidelity mock-up
The prototype of design(s) -
Video walkthroughs & clickable links
Presenting findings
to the client.
The harder you work on understanding your user, the more valuable & seamless the experience will be for them.
'My aim is to design a meaningful product or service. Leaving the user happy, engaged and hopefully with some insights.'
Why I think user testing is so important.
'Until you get out and test, you have no idea how good your idea is'.
My favourite UX processes
Wireframing & Prototyping
Why? - Your research comes to life in the wireframing details.
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Long interviews
Why? - You get to draw questions through subtle prompts receiving more detailed answers to questions over a mailer survey. ​
Design Studios
Why? - creative and engaging. Expressing ideas freely & everyone can do it!
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User testing
Why? - Your idea is given real user feedback. You learn about user behaviour.
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A little more about me
03. Interests
I'm a proud father of two little girls. I enjoy playing video games and attending gaming events such as EGX, ComicCon and Gamescom.
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To stay fit bit both physically and mentally, I play football and climb.
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I enjoy visiting galleries and have always been fond of the Bauhaus movement and Dadaism.
I have been lucky enough to do some long-distance travelling to South Africa, Hong Kong, China, New York, Canada and Mauritius.
04.
Games Product
Design
My work as a games merchandise designer at RDP Creative.
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Responsibilities of leading all gaming projects included: research, visual concept, liaising primarily with far east vendors to create products, artwork, present to the client as well as managing client expectations.
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Tools used to create concepts
Career highlight at RDP
Creating a collectors’ edition set for the Sony Playstation Exclusive ‘Bloodborne’, named ‘Nightmare Edition’. 250 thousand units produced, which sold out within a week from release.
Thanks for reading!
More of my work below